Topics covered
- Fees – They are hat they are. Factor them in to your prices.
- Creating your profile. Talk about you so the customer knows who they are buying from.
- Choosing your shop name. If it’s already taken use initials/ add country or city to the end.
- Be aware of copyright laws – Shabby chic, Pokemon, famous characters are all copyrighted.
- Payment options (Etsy payments, PayPal, Vipps, bank transfer, invoice)
- Refunds and returns
- Etsy Customer service
- Banner sizes – see link to canva.com which you can use to create banners or contact a designer
- Creating attractive about text – Make it personal, don’t write in the 3rd person
- Shop policies – Do not make up your own rules, adapt the Etsy policies to your product type
- Writing your FAQs
- Mva (VAT/sales taxes) Be aware that once you have sold for 50000nok you must collect mva. See link to tax info below
- Photography is super important – your photos sell your products! See link for photography workshop below
- Listing details properly to optimise SEO
- Shipping prices – Check posten.no for current costs (link below)
- Selling digital items (VAT regulations and no returns or refunds)
- Promotions and promoted listings
- Using ‘thank you’ promo coupons for repeat customers
- Setting up social media links to your Etsy shop
- Etsy phone app – for easy shop updates and to keep shop followers updated.
- Closing and reopening your shop/ vacation mode
- Etsy Studio and Pattern
- Promoting yourself and your shop with social media, word of mouth, using business cards at markets or sending info cards with orders.
Links:
- Canva.com – for creating banners and designs
- Copyright – Oslo Patentkontor AS have lots of useful links.
- Basic tax information: https://handmadeinnorway.com/2018/01/16/paying-tax-in-norway/ – You will need to create an account to log in to the handmade in Norway Member’s studio to read this article. Go to the membership page and scroll to the bottom if you would like to create a free account. Or choose one of the paid options listed. I have also created a forum within the website for discussing tax issues.
- Post – Shipping prices: https://www.posten.no/sende/pakke
- Photography workshops in Oslo: https://handmadeinnorway.com/workshops-2/
- Made in Norway Etsy team: https://www.etsy.com/no.en/teams/18560/made-in-norway
- Made in Norway blog: http://madeinnorway.blogspot.no
- Made in Norway hashtags for Instagram #etsynorge #etsynorway #madeinnorway #handmadeinnorway
- Handmade in Norway hashtag for Instagram #handmade_in_norway